¡Hola! I’m Sylvia.
I’m a design leader bridging business strategy, product design and brand execution
I translate research insights, stakeholder needs and business objectives into cohesive experiences that deliver measurable impact.
I've led brand design and product initiatives for enterprises and startups including IBM, NTT, Nespresso, Hitachi Digital Services, and Context Nature (venture-backed climate tech).
Whether designing new products, scaling brand activations, or structuring design systems, I bring order to complexity and focus on outcomes that create customer value and business results. As a systems-thinker and facilitator, I create frameworks that align teams and accelerate delivery. You can learn more about how I work here.
Featured Projects
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Ruth Health
Creating a new brand and a digital destination for maternal support and care. As creative lead on this project I owned from strategy through execution.
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CapeZero
As CapeZero was gearing for launch, they were searching to differentiate in the tax equity financial modeling space. As the project owner, I assembled a team to define positioning and bring the brand to life.
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Catalina Labs
An internet connectivity startup was seeking to define its positioning, fine tune its suite of products and develop a marketing strategy to help them grow. I led this year long project at SocioFabrica.
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NTT Global Threats Intelligence
With as a growing business threat, NTT aimed to capture the business audience. But, their main cybersecurity product was inaccessible to these decision-makers. I led this 2-year long project at SocioFabrica relaunching this service to increase addressable market.
Audrey Wu, Co-Founder + COO & Alison Greenberg, Co-Founder + CEO, Ruth Health
"Incredibly pleased and thankful for you and your team’s work for our relaunch! Our fresh new look, feel and experience now matches the joyful care we bring birthing people.“
Let’s collaborate! Drop me a line or connect with me via LinkedIn.
