Challenge
CapeZero’s aim is to make renewable energy tax equity modeling more accessible. As they were gearing to launch their product, they needed a brand that represented their tech-driven approach to modeling in a space dominated by Excel and big banks.
Research, brand positioning and strategy
We conducted customer and partner interviews as well as a competitive review of the space and, based on CapeZero’s strengths, identified key opportunities for differentiation. By leveraging a systems-approach to tax equity transactions, they can streamline foundational financial modeling elements and create a market standard to facilitate decision-making and drive efficiency.
Brand expression
We designed an identity that represented the technical innovation and also projected reliability —critical for for financial companies. We defined the brand’s visual elements, typography, imagery and iconography. We leveraged natural landscapes as a backdrop to remind viewers of the urgency of making renewable energy finance more efficient.
Brand implementation
We designed key brand activation touch points including the website, digital communication and conference materials. We created brand guidelines and social media, presentation and other communication templates to facilitate brand implementation and roll out.
Project Team
Dyanis De Jesus, Catherine Leelong, Cort Tafoya, Maria Valdes, Sylvia Vaquer
Manish Hebbar, Chief Executive Officer, CapeZero